... And most e-bikes I can hear from 20 yards back as they pass. Life in the eclectic sea side town of Santa Cruz, California. The differences in ride may be subtle to most, however the longer I ride I find that those little details can make a good ride great. Although completely separate from the Santa Cruz skate brand except  in name, dealers wrongly saw the company as jumping on the mountain bike bandwagon. Founded in a single car garage in Santa Cruz, California, in 1994, this bicycle company began by producing dual-suspension bikes but has since expanded to a variety of high-performance mountain bikes made from either carbon fiber or aluminum. That is a pretty narrow range, which means there simply aren’t that many bikes … Outland folded around 1998,” he says. Overwhelmingly, shops identified price points between $500 and $1,000 as the biggest growth area. Ibis frames and complete bikes are available from retailers all over the world. Don't miss out on MBUK – get your next 3 issues for just £5, Get the next 3 issues of the UK's number one cycling magazine for just £5. CURRENT REGION: UNITED STATESCHANGE REGION, This Santa Cruz website uses cookies for example to improve and analyze the website, for social media and to ensure that you see relevant ads. It was called the Tazmon, a 3in-travel single-pivot design whose main girder-like swingarm looked decidedly Heath Robinson. I shudder to think of how many of his competitors’ high-end frames have been reduced to splintered objets d’art at the hands of Rob. “We now have an exclusive deal with our carbon manufacturer and are able to employ techniques others don’t, basically because it costs much more. Rob buys the VPP patent from Outland Cycles, who have gone bust. It is a Dutch conglomerate that owns several bike brands, such as Focus, Cervélo, and Gazelle. However, there’s a glint in his eye that suggests he always has something up his sleeve. KHS makes many levels of road bikes, from full-blown race bikes to fun sport ride bikes to off-road gravel bikes that take you to see the beauty of the earth. They ooze ‘underground bike scene’. Frames are powder coated on site, allowing the company to offer the customer a customisable bike build. Find great deals on specialty road, mountain and triathlon bikes, components, clothing, accessories, and more. Casual tees, riding jerseys, and hats designed in-house. 1990: Rob quits pro skating in order to return to school to study business. Selling bikes since 1986! This simple truth drives us to be—and do—better. While the Virtual Pivot Point (VPP) platform is popularly attributed to Santa Cruz, it was Rob’s curiosity and resourcefulness that led to Santa Cruz being the home of the VPP. 17' 18' 19' & 2020! A professional skateboarder throughout the late ’80s, Rob’s affinity with the burgeoning sport of mountain biking at that time would result in the creation of Santa Cruz Bicycles. Rob gets into mountain biking on his GT Karakoram. By ‘94, Rob’s vision of a bicycle brand had been realized with the three-inch travel Tazmon, marking the beginning of a 25-year journey that would create some of the sports most iconic bikes. We were impressed, but we were so busy developing VPP, APP got shelved for years. Who bought Santa Cruz bikes? They’re both instant successes. I’m also trying to catch my breath. When I ask how easy it was to get Peaty onto his team, Rob replies: “It certainly took some time but I’d been wanting to do it for a while,” hinting at the same ambition that’s kept Santa Cruz ahead of the game. There’s history here: the same premises once housed a fish cannery before becoming Keith Bontrager’s workshop, and Santa Cruz still shares this space with a commercial bakery. Give your nearest dealer a call to find out more. We believe bikes have the power to change lives. When the San Francisco Bay Area first declared a stay-at-home order in March, Santa Cruz shut down its facility, he said. Sign in to manage your newsletter preferences. It’s the versatile theme that’s key at Santa Cruz, and a reflection of Rob’s approach to life. Voted Nanaimo's Best Bike Shop 4 Years in row! In case you missed it over the weekend, Santa Cruz bikes was sold to Dutch company Pon Holdings, which also owns bike brands Focus, Cervelo, and others.In addition to bicycles, Pon Holdings also imports car brands like Volkswagen and Lamborghini into the Netherlands, specializing in logistics, marketing, distribution, and service for everything from vehicles to bikes, heavy equipment, and tires. Racing has always been a passion for Rob and the Syndicate’s evolution from an athlete launchpad to a streamlined World Cup winning mega team, bare witness to his competitive nature and love for downhill racing. And f*ck Sram for even making NX and giving all bike companies a way to downgrade their low end builds while keeping the price the same. 1982: Rob Roskopp, 19,  leaves his home in Ohio for Santa Cruz, California. Santa Cruz Among Few Counties Keeping Beaches Open July 3, 2020, 5:29 PM Surfers were out enjoying the weather and waves Friday at Cowell Beach in Santa Cruz where, unlike most California beaches, they were not breaking the rules. That’s why they chose Santa Cruz. Subscribe today and get the next 3 issues of your favourite cycling magazine for just £5! Our family of riders and mechanics pushing World Cup downhill to be a little weirder and a little wilder for more than a decade. “Rich [Novak] was my mentor,” he admits. 1996: Rob releases the Super 8, an 8in-travel downhill race bike. Spot Bikes | mountain bikes, gravel bikes, city bikes, belt drive bikes. “You could consider the skate industry as at the cutting edge back then in terms of marketing, hipness and cool factor. In 1999 we created the first mountain bike aimed specifically at female riders. The Tazmon was Santa Cruz’s first frame, an unconventional full-susser based around a single-pivot design. Competitive Cyclist is your shop for everything bike. “Around 1999, I started looking for a suspension platform with better performance than the single pivot. Santa Cruz'n Life in the eclectic sea side town of Santa Cruz, California ... My husband bikes over this bridge everyday to work. With his versatile outlook, it’s hard to categorise Rob. He smiles broadly and in an instant the person behind the East End bouncer facade is revealed: a regular bloke who isn’t afraid to seize opportunities, be they riding with a visiting photographer, or compiling one of the most revered bike ranges on offer today. Brands, such as Focus, Cervélo, and a little weirder and a reflection Rob! From Bosch, Brose, Shimano and TranzX consider the skate industry as the. 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