The British Advertising Standards Authority has long – and very notoriously – slapped the hands of fashion brands – including Saint Laurent, Miu Miu, Marc Jacobs, and American Apparel, among others – when their campaigns run afoul of the watchdog’s guidelines. There are a staggering 2.3 billion passenger journeys in London every year. Holland & Barrett wins TfL diversity competition with campaign aiming to break the ‘taboo’ around the menopause She said: “Regimes that use the death penalty and breach human rights shouldn’t be allowed to advertise on TfL. The campaign is live across radio, print and digital advertising. A deal with Sky Atlantic to promote Game of Thrones helped boost revenue. The longlist also included Abbott Mead Vickers BBDO and FCB Inferno. Design standards have been created to encompass this range of material and are set out on the following pages. Transport for London (TfL) produces a wide range of advertising, campaign and information material, much of which is endorsed by its public transport networks (modes). 1.3 The regulation of advertising in the UK is the responsibility of the Advertising Standards Authority (ASA). Campaign The ASA applies the Advertising Codes which are written by the Committees of Advertising Practice (CAP). ransport for London has suspended new adverts from Saudi Arabia, Pakistan and the United Arab Emirates while it carries out a review of countries with poor human rights records, the Standard can reveal. Holland & Barrett has won Transport for London’s (TfL) diversity competition with an advertising campaign that aims to break the taboo around the menopause. Hosiery brand Nubian Skin has won TfL and City Hall’s Diversity in Advertising competition for its campaign challenging assumptions around the word ‘nude’ in the fashion industry. The campaign launched last week attempted to draw attention to the war crimes and human rights abuses that Balochis face at … Shaun Bailey plans to give companies the chance to bid to rename stations as part of a new advertising campaign inspired by the Dubai Metro as part of a £100 million a year sponsorship deal. We don’t know how many campaigns TfL has turned down because they were either directly advertising an HFSS product, or contained an HFSS product in the creative. This included campaigns from Pakistan Tourism, Emirates airline and Qatar Airways. May 12, 2014 - Transport for London (TfL) has launched four new campaigns targeting pedestrians, drivers and motorcyclists. Following entries from brands and advertising agencies, the submissions were reviewed by a panel of judges comprised of advertising and media industry experts and City Hall and TfL representatives. TfL’s advertising partners, JcDecaux and Exterion, are also empowered to accept or reject advertisements themselves where they clearly do, or do not, comply with TfL’s advertising policy. Charities say it is difficult to identify which countries have carried out these punishments. A spokesman for the Mayor said: “Given the global role London plays championing LGBT+ rights, the Mayor has asked that TfL review how it treats advertising and sponsorship from countries with anti-LGBT+ laws.”. The winning campaign will receive £500,000-worth of advertising space across the TfL network – one of the most valuable advertising estates in the UK. The winning shop will pick up a three-year contract with the option to extend it for another year. (TfL) It’s not just those people on the outside being exposed to Bus advertising. These figures show that since going live in November, the QR codes have been scanned 4,500 times at a rate of roughly 70 times per day. We’re delighted with the level of interest that we received and are looking forward to working with the shortlisted bidders and seeing their proposals. The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. ", Join a growing community of media, marketing and advertising professionals today, Sign up for free specialised news bulletins, Get the very latest news and insight from News Uncategorized. This painting was reproduced on posters and displayed all over the London Underground. The advertising campaign addresses the stigma of menopause and will go on display on the TfL LDN portfolio today. TfL confirmed that their advertising partners have been asked not to approve any new campaigns from those states and their state-owned entities on the ILGA list while the review is ongoing. Miranda Leedham, head of customer marketing and behaviour change at Transport for London, said: "We are undertaking a statutory review of our creative account for marketing and behaviour change projects, which includes through-the-line marketing, such as cinema and radio advertising, social media, content creation, print design and below-the-line. We can accurately target advertising campaigns and we can use tap-in, tap-out [journey] data - all anonymised - to make sure the advertising is relevant." TfL’s advertising revenue jumped by £10 million to £152m over the last year, which it says was down to it embracing new innovative advertising platforms. TfL has suspended adverts from 11 nations. Winner is expected to be announced in spring. ... TfL derails ‘provocative’ campaign to lure British business to France post-Brexit. TfL has also worked with advertisers to amend the creative on 219 campaigns in the same time period. It also depends on the format and size. 4 Foreword 7sage from the Chair Mes 8 Our advertising estate 10vestment and innovation on our advertising estate In 14 Our advertising policy. Cool ad campaigns boost Transport for London revenue | Prolific London As with last year, the advertising space has been provided by TfL, working with its advertising partners, JCDecaux UK and Global. A new TfL marketing campaign focuses on the changes coming into force on 2 March, highlighting the importance of lower speeds and encouraging road users to comply with the new 20mph speed limits. As with last year, the advertising space has been provided by TfL, working with its advertising partners, JCDecaux UK and Global. 1.4 Advertisements carried on services run or regulated by TfL (including campaigns on behalf of TfL) should not conflict with the Ads promoting Brunei have already been removed from the TfL network after the country brought in new laws punishing gay sex and adultery with death by stoning. Contents. International lawmakers and watchdogs, alike, are increasingly paying attention to ad campaigns. Other advertising opportunities include leaflet and free gift distribution and experiential or marketing events on the TfL network. The process is being run through the Official Journal of the European Union with the help of AAR. (TfL) It’s not just those people on the outside being exposed to Bus advertising. Holland & Barrett has won Transport for London’s (TfL) diversity competition with an advertising campaign that aims to break the taboo around the menopause. 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